Executive, Performance Marketing – GroupM, Malaysia
GroupM is interested in offering internship placement for our student in Marketing, Computer Science and Mathematics background.
Attached herewith is the information on the placement. Please kindly help to disseminate the opportunity to the students.
Should you have any further queries, please contact:
Ms. Norain Azam
Tel : 603 2718 7807
Overview of job GroupM Performance is seeking for young marketing professional who is curious about the world of digital marketing. The Performance Marketing Executive will contribute and bring Performance-based digital campaigns to live for our clients across various industries.
Reporting of the role
This role reports to the Manager, Performance Marketing.
3 best things about the job:
A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world
Working within among the one of the largest Malaysian Performance Marketing team who constantly push the boundaries of digital marketing.
A revenue driving role with the market leader in a high growth sector of the marketing services industry
Measures of success –
In three months, you would have:
To be able to execute digital campaigns with minimum supervisions from the Manager.
To be able to have an understanding of the roles and features of various digital platforms.
In six months, you would have:
To have POV on how a good campaign should be executed and when or what platform is needed based on campaign objectives.
To be able to work independently and in a team. Contribute to strategy building for a campaign.
In 12 months, you would have:
To have a fruitful and objective based discussion with the account teams on how digital platforms can support or be a key driver of a campaign.
To be able to set clear goals and KPIs for all proposed campaigns.
Responsibilities of the role:
Strategically build, manage and optimize digital campaigns on major websites (Google, Facebook, LinkedIn and Twitter).
To strategize, execute and manage Digital Marketing activities of established local and global brands across multiple industries.
Ensure agreed campaign deliverables are carried out on a timely manner.
Analyse campaign performance and make statistically stable and relevant optimisations and recommendations.
Closely monitor digital campaigns performance to ensure KPI and campaign objectives are met.
Assist Managers in Research & Development of new products and services.
Attain Google AdWords and Analytics certifications.
Attain Facebook Studio Edge certifications.
What you will need:
Strong analytical, problem solving and time management skills.
Creative and a good team player.
Preferably with the knowledge of digital marketing, if any.
Proactively seek feedback on your work to take it to the next level.
Detail oriented, meticulous, responsive to deadlines and able to multitask.
Ongoing interest in digital marketing, industry trends, best practices and emerging technologies.
Strong in Microsoft Excel and PowerPoint.
About GroupM GroupM is the parent company to WPP’s media agencies including Mindshare, MediaCom, MEC and Maxus. Our primary purpose is to maximize the performance of the agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, talent, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.
The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. For more information on GroupM, our agencies and WPP please visit www.groupm.com
Malaysia market overview As Malaysia moves towards its goal of becoming a developed nation by 2020, we can see this ambition come to life through the digital literacy of its consumers. This market will provide endless opportunities for marketing, media and branding professionals to hone their skill as it transits rapidly from manually-managed traditional media to programmatic new media.
Looking ahead to 2015, Malaysia is one of the focus markets for securing the latest versions of our global programmatic technology, data management platforms and cross-media analytics. Those looking for an exciting and challenging career in media have no better place to be in than Malaysia.